Heineken USA is running Departure Roulette, an advertising campaign promoting the #Dropped webisode series with a stunt in John.
Suddenly, youre offered a free trip.I think everyone has thought about going to a last minute mystery trip, turning up to the airport and loto 30 just booking a flight!Right then and there.Can Heineken convince you to play Departure Roulette at JFK?Check out these other beer themed campaigns, including another from Heineken: Heineken: Passport, andres: Camoflager, carlsberg: Giant Beer Bottle.Sound was designed by Eric Hoffman.You dont know what that destination.Credits, the Departure Roulette campaign was developed.To dump all your plans, be adventurous and take a chance on a brand new destination chosen by pressing a button.Then someone offers you a chance to go on a trip to somewhere you hadnt planned.The information display system was produced at designed and built at The Guild and fabricated at Solari Corp.Wieden Kennedy, New York, by executive creative directors Eric Quennoy, Scott Vitrone, Ian Reichenthal, Mark Bernath, creative directors Erik Norin, Eric Steele, copywriter Will Binder, art director Jared White, executive producer Nick Setounski, interactive producer Victoria Krueger, assistant producer Kristen Johnson, account team Patrick Cahill.Part of Heinekens campaign Dropped.Filming was shot by director Dan Levin.Youre at the airport.Not sure I would press it, it depends!They say a free trip, but they dont say whether they get the money back from the trip they then cancelled, so they have effectively paid for it in a way if they dont.Brehm, Ian Park, Gabriela Tessitore, colourist.This activation took place at New York JFK Airport.
Heineken ressult loto 26 november bruxel took to JFK Airport in the USA with their Departure Roulette board.
But Id love to see who paid for the flights/changes!?
But they do get a first class round trip, with money to fund the travel experience and they get to choose how long theyre out there for.